There’s a Super Bowl-sized uproar that’s erupted due to a commercial that mixes church and snacks. The minute-long spot depicts a down-on-its luck congregation that feeds the multitudes with Doritos instead of loaves and Pepsi Max instead of fishes.
Is the ad funny? Blasphemous? Or both?
Whoever put the spot together may have committed a mortal sin, but he clearly knows a thing or two about religion — and the Bible. The ad’s closing tag says “FYF — Feed Your Flock.” But the ad is titled “Feed the Flock.”
And “Feed the Flock” is a direct quote from the Bible. Specifically 1 Peter 5:2. And it’s a memory verse with an attitude. It’s a command to church leaders and it states:
Feed the flock of God which is among you, taking the oversight thereof, not by constraint, but willingly; not for filthy lucre, but of a ready mind;
My gut tells me the guy that put this spot together knows plenty about the sacraments and about Scriptures. Perhaps he’s an ex-Christian or post-Christian. Perhaps he’s still a believer, but he’s just sick and tired of church.
By the way, the Doritos and Pepsi Max promotion may be art imitating real life. When I was at Harvard, I remember reading about a local [liberal Protestant] minister who had served Wonder Bread and a non-grape-based beverage during Communion (I think it was beer). That struck me, 25 years ago, as sacrilege.